United States — February 8, 2026 — Cane’s Chicken, the new promotional anthem created by luxury designer and entrepreneur James Lee Hardman Jr., has gone viral, racking up more than 10 million views in just 72 hours and igniting major buzz across social media.

Originally known to athletes, entertainers, and elite collectors as a high-end timepiece designer, Hardman has long held a parallel dream: creating infectious promotional music and jingles for the brands he genuinely loves. What began as a fun, creative experiment has rapidly evolved into a cultural moment, with fans, influencers, and creators using the track across reels, shorts, and viral clips.

The record’s explosive growth has surprised even seasoned marketing observers, demonstrating the power of authentic brand fandom combined with catchy, repeat-worthy production.

“I’ve always loved the energy behind great brands,” said Hardman. “Designing timepieces taught me precision and storytelling. Making jingles lets me bring that same passion to music in a way that connects with millions of people instantly.”

Industry insiders say the viral success of Cane’s Chicken could open the door to major partnership opportunities, with potential eight- and nine-figure brand deal conversations already being discussed as companies recognize the massive engagement and consumer reach Hardman can generate.

With momentum accelerating by the hour, Cane’s Chicken is quickly becoming more than a promo song — it’s a case study in how independent creators can move global audiences at record speed.